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Sumit Roy joins Northpoint as Director-Brand Communications

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Sumit Roy joins Northpoint as Director-Brand Communications

Sumit Roy, Founder Director of Univbrands, has joined Northpoint as Director-Brand Communications. Citing is reason for joining Northpoint, Roy said, “Northpoint would allow me to do four more things I could not have done as a one man show. It would allow me to run an entry level training programme that is priced right for the advertising and brand communication industry. Northpoint already has a successful one-year post-graduate programme. So far it tends to be seen as a Lowe programme for the agency’s recruitment needs. I plan to make it an industry-wide programme.”

Roy added that Northpoint would also allow him to start a comprehensive programme for middle-level managers. “I call it the Brandpreneurship Programme. Not only does the course expose the managers to the latest in brand communication practices, it also shows them how to run businesses. I also have the privilege of starting the Knowledge Compass Awards. This programme will not just recognise ‘new knowledge’ in the form of techniques and models that the industry can use, but will actively spread that knowledge through books and workshops in a way that everybody wins.”

“Northpoint is a delightful ‘centre of learning’. Nestled in the hills of Khandala, it is easily one of the best training facilities I’ve worked in, in Asia. I am looking forward to starting a series of ‘learn-by-earning’ coaching programmes from there. All the coaching services I used to offer at Univbrands will continue,” said Roy.

Roy has over 20 years experience in the advertising industry. He started his career as a Trainee Copywriter at O&M and went on to become Client Services Manager for the agency’s Calcutta office. During his 13-year stretch at O&M, he was responsible for various departments like media planning, direct marketing, event marketing, film production and public relations.

Roy was also associated with Lintas (now Lowe) for four years from 1987-1991 as Resource Planning Manager and looked after training and development, strategy review boards and corporate planning, before starting Univads, which was later changed to Univbrands.


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