Sumeet Chatterjee has called it a day at Lowe Lintas. He now joins TransStadia as Head of Business Development. Chatterjee’s new role includes strategic alliance marketing and publicity, content and government liaison.
Chatterjee had been transferred to Lowe Lintas a few months ago from Pickle Advertising, a subsidiary of Lintas India. At Lowe, his role was more of a managerial one. At Pickle Advertising, Chatterjee was its President.
Prior to Pickle Advertising, Chatterjee was associated with Entertainment Network India Ltd (ENIL), where he was heading the brand activation and experiential marketing arm of Radio Mirchi. He has also worked with ASM at India Photographic Co Ltd (Kodak) and Enterprise Nexus.
Confirming his movement, Chatterjee said, “I have gone in more of a corporate role now, where my responsibilities will span strategic alliances to marketing, PR, content and government liaison. TransStadia is into sports and entertainment, wherein it creates innovative and unique stadia developments that enables content creation and management hosting.”
It may be recalled that in January 2009, TransStadia StadiArena (India) Pvt Ltd and the Gujarat Government had joined hands to build a multi-facility stadium in Ahmedabad city.