Sumathy Nagendra, who has spent close to 18 years in media selling ad sales, has ventured on her own and started an ad sales network called Bhumika Media. She was earlier General Manager – South with Divya Bhaskar, the Gujarati paper from the Bhaskar Group. Her portfolio included marketing and sales of Divya Bhaskar across the four Southern states.
Speaking on her new venture, Nagendra, who is CEO of Bhumika Media, said, “I started Bhumika Media sometime last year, but I was putting logistics in place and now that I have tied up the loose ends, I am ready to talk about it. I believe this is a specialised function and I would not be diluting it much so that the essence of media marketing remains intact.”
She sees her key strength in having sustained result-oriented application to market development, marketing and sales of lagging brands.
Talking of her enterprise, she explains that over the next month, she would be launching a ready reckoner website with all details for the convenience of planners and buyers. Bhumika Media’s client portfolio includes RajExpress, Dimples Cine Advertising Mumbai, Brand Vision Mumbai (publishers of USP age, EPC age) and HAKIN9 (the international bi-monthly on IT/Internet security, published by ETA Net Serve, Hyderabad).
She added, “For every media rep worth her salt, what matters is representing a media well and getting a good billing at opportune time. I now have a basket of media options to offer to buyers. I’m not really a regular rep fretting over bad sales of the one brand that he/she represents, but a proud entrepreneur today; official representative of multiple reputed media houses that's more than what I could have asked for.”
Nagendra began her career with The Times of India Bangalore as an ad space marketing executive. Since then, she has worked with IMRB, Dinamalar, Raj TV and Sahara Samay, besides the Bhaskar Group.