Top Story


Home >> People Movement >> Article

Sumantra Dutta moves back from Radio City to Star TV

Font Size   16
Sumantra Dutta moves back from Radio City to Star TV

Sumantra Dutta has been the face of Radio City in his capacity as CEO. However, he is now moving on, and Radio City is in the process of identifying a new head for the station. The new ownership of Radio City also means new leadership.

As is known, Radio City has been acquired by India Value Fund. With this, the involvement of STAR India in Radio City's operations is limited only to the ad sales functions of the station. Said George Thomas, Partner, GW Capital, which manages India Value Fund, "As you know, we are only a few weeks old in the radio business. There are still transactions to be completed and regulatory aspects to be taken care of. We are in the process of organising a new structure and would make the announcements when that is done."

He said that even as Radio City's ad sales are contracted to STAR, the other aspects of the organisation, which include programming and marketing, are taken care of by MBPL. However, since Dutta is a STAR official, he no longer looks after these functions.

Since the change in ownership of Radio City, a crucial question is which route would Dutta opt for. He has played a key role in STAR's decision to convert Plus to a Hindi channel and the launch of Kaun Banega Crorepati in his role as Head of Sales. Following this, his move to Radio City saw him building the brand from scratch and ensuring a strong position for it in the FM business.

At the time of filing the story, Dutta was not available for comment.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign