Suja Jayaraman, who quit The Media Edge (TME) as Associate Vice-President, has joined international handsets leader Nokia. As Senior Sourcing Manager for the Asia-Pacific region in the Operating Resource Structuring department (ORS), she will be directly reporting to the Asia-Pacific headquarters in Singapore.
Speaking to exchange4media, Jayaraman confirmed that she would be looking after the strategic sourcing of vendors under various heads. In addition, she will also work with the marketing team in India to get a better return on investment (ROI).
She said, “It’s a broad role. I will be responsible for setting a framework for understanding ROI. I will also look after the advertising and media, which includes above-the-line and below-the-line activities.”
Asked why she had shifted to the other side of the table, Jayaraman commented, “After 10 years of agency experience, I wanted to know the other side of the fence. My new role will be an extension of what I have done, and more.”
“The Nokia assignment will be a great opportunity as I will get a chance to handle other countries in the Asia-Pacific region as countries like India and China among others, are making sizeable amount of investment on advertising and marketing today,” she added.
Primarily from Delhi, Jayaraman moved to Mumbai in 1999 to work on the Colgate account at TME. She was heading the non-AOR account of TME that included DHL apart from Colgate. In 2005, she got into the role of ‘all-India TV buying procurement’. Prior to TME, she had worked with O&M Delhi.