Top Story

e4m_logo.png

Home >> People Movement >> Article

Suja Jayaraman of TME moves to Nokia in Asia-Pac role

14-July-2005
Font Size   16
Share
Suja Jayaraman of TME moves to Nokia in Asia-Pac role

Suja Jayaraman, who quit The Media Edge (TME) as Associate Vice-President, has joined international handsets leader Nokia. As Senior Sourcing Manager for the Asia-Pacific region in the Operating Resource Structuring department (ORS), she will be directly reporting to the Asia-Pacific headquarters in Singapore.

Speaking to exchange4media, Jayaraman confirmed that she would be looking after the strategic sourcing of vendors under various heads. In addition, she will also work with the marketing team in India to get a better return on investment (ROI).

She said, “It’s a broad role. I will be responsible for setting a framework for understanding ROI. I will also look after the advertising and media, which includes above-the-line and below-the-line activities.”

Asked why she had shifted to the other side of the table, Jayaraman commented, “After 10 years of agency experience, I wanted to know the other side of the fence. My new role will be an extension of what I have done, and more.”

“The Nokia assignment will be a great opportunity as I will get a chance to handle other countries in the Asia-Pacific region as countries like India and China among others, are making sizeable amount of investment on advertising and marketing today,” she added.

Primarily from Delhi, Jayaraman moved to Mumbai in 1999 to work on the Colgate account at TME. She was heading the non-AOR account of TME that included DHL apart from Colgate. In 2005, she got into the role of ‘all-India TV buying procurement’. Prior to TME, she had worked with O&M Delhi.

Tags

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46