Outdoor advertising agency Global Advertisers has strengthened its team with the appointment of Sudhendu Ram. Ram has been brought on board to head the marketing initiatives of Global Advertisers pan India. The agency has expanded its business in Tier II and Tier III cities, where BTL activities being carried out on a large scale.
Ram has been given a diverse role at Global Advertisers, which primarily focuses on marketing brands and the agency itself in different geographical areas. He will also be responsible for market research, bringing new selling propositions and increase sale of the outdoor inventories offered by the agency.
Commenting on Ram’s appointment, Sanjeev Gupta, MD, Global Advertisers said, “Outdoor industry is undergoing tremendous change, brands are now exploring new opportunities to tap consumers of Tier II and Tier III cities. Therefore, to cope up with the increasing demand, we have roped in several senior professionals and young talent this year. Now, we have Sudhendu on board to maximise our reach and improve the quality of our service.”
Ram brings to the table seven years of experience in media marketing and advertising. He has earlier worked with GroupM and Armstrong Media.
On his new role, Ram said, “I am excited about my new challenge. My aim is to take Global Advertisers to the next level of media engagement and recall with my deep understanding of media and expertise in terms of networking and knowledge. Global is the place for committed and self-motivated professionals.”