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Subramanian Iyer quits Raj TV to join Triveni Media as EVP

22-January-2008
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Subramanian Iyer quits Raj TV to join Triveni Media as EVP

Subramanian Iyer, National Head-Sales and Marketing, Raj TV, has decided to move on after a one-and-a-half year stint with the channel. Iyer confirmed the development and said that he had joined Triveni Media as Executive Vice-President from January 3, 2008.

Recalling his association with Raj TV, Iyer said, “At Raj TV, I did what was best for the channel, lifting the channel’s all-time sagging revenue to an all-time high with several innovations and out-of-the-box ideas. I even took on the mighty ESPN for an on-ground association when the winds of change were in Raj TV’s favour in Tamil Nadu during the alliance with DMK. My best was the India-Bangladesh ODI series, both in terms of revenues and ratings.”

It may be recalled that Raj TV’s deal with Neo Sports in May 2007 for live broadcast of language feeds of the India-Bangladesh ODI series got an impressive 86.7 per cent GRP for the channel in Tamil Nadu, while figures for Raj Networks’ Vissa in Andhra Pradesh stood at 432.8 per cent, both C&S 4+, according to aMap data provided by the channel.

Meanwhile, Triveni Media is planning to launch at least six channels in the news genre under the brand name ‘VOI - Voice of India’. The first to go on air would be a national Hindi news channel followed by regional news channels. The Group is already a leader in many areas – Triveni Infrastructures Ltd, Triveni Real Estates, car dealership, etc – and is already an organisation worth around Rs 3,000 crore. Many professionals have already joined the Group from channels like Aaj Tak, NDTV, and Star News, among others.

“Triveni Media has taken up a sprawling 40,000 sq ft space in Noida. It is going about it in a very professional manner for the launch and we have already filled the key positions of departmental heads. Right now, all the planning and strategy is being worked out for the launch by March 2008,” Iyer said.

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