TME, the media arm of Rediffusion Y&R, has effected senior level changes in its structure. Dinesh Vyas has been given the charge of the Mumbai office, while the role of National Buying Head that was left vacant when Divya Radhakrishnan was made President of the organisation, has been assigned to Imran Karim.
Vyas has been in the TME system for the last two years and was heading some clients in Mumbai. He is now being re-designated as TME Mumbai Head. Vyas has 15 years’ experience and has worked in agencies like GroupM and Lintas Media Group (then known as Initiative Media) prior to this.
With this, all clients being handled by TME Mumbai now come under Vyas’ charge. The Mumbai clients would be divided into four teams under Navroze Hodiwala, Tanya Gulrajani, Vinish Mathews and Rajesh Joshi. Key Mumbai clients include Colgate Palmolive, Parle Products, Viacom 18, Tata Motors, and Heinz, among others.
The role of National Buying Head would now be served by Imran Karim. So far, he had been heading TV buying in Mumbai, and now would do the same across offices and additionally will also lead Print and Radio buying.
Other members of the senior management team at TME include Lalita Menon, Head TME 360, which is the division handling non-traditional media; Bhavna Jha, who is the TME Delhi Head; and Raj Datta, who heads the Kolkata operations of the agency.
Confirming the developments, Divya Radhakrishnan said, “There were roles to be filled in the organisation, and in line with our corporate philosophy of growing internal talent, we gave these additional roles to Dinesh Vyas and Imran Karim.”