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Starcom Worldwide strengthens Delhi team with senior hires

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Starcom Worldwide strengthens Delhi team with senior hires

Starcom Worldwide has announced senior appointments to strengthen its Delhi team and has also broadened the role for Tarun Nigam. The agency has appointed Sulina Menon as Executive Director, Team Samsung.

In addition to Nigam’s current role as Executive Director, India, North, he will spearhead Starcom MediaVest Group’s (SMG) Business Impact division nationally. This division will focus on Process Optimisation.

Commenting on the development, CVL Srinivas, Chairman, SMG India, said, “Tarun will provide leadership to the critical area of process optimisation. There are several initiatives we are undertaking at a group level and he will be the SMG lead on these initiatives.”

Strengthening the Delhi team, the agency brings on board Sulina Menon. Menon has previously worked at Cheil, Carat, Zee Group and Contract. Backing Menon, Girish Upadhyay comes on board as General Manager. He moves from Starcom Mumbai.

Deepak Sharma returns to Starcom as General Manager and will be responsible for non Samsung businesses at the Delhi office. Sharma had a five-year stint with Starcom earlier. He has worked at Maxus and most recently Dentsu. Sharma will report to Tarun Nigam.

Commenting on the senior appointment, Srinivas commented, “These appointments are in line with our objective of enhancing client delight across all our markets. We are in the process of strengthening teams in other markets as well. MediaVest, which started off with a Mumbai operation, will soon have presence in Delhi and Bangalore.”

In addition to the above, Anita Bose joins VivaKi Exchange as Senior Vice President and will be the SMG buying lead in Delhi. She was most recently with GroupM and has over a decade’s experience in media buying and client management.

Mona Jain, COO, VivaKi Exchange, said, “We are happy to have Anita on board. Her rich experience in media buying, coupled with the passion she brings to the business will help drive value for our clients.”


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