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Starcom Worldwide ropes in Rajendra Dwivedi as VP

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Starcom Worldwide ropes in Rajendra Dwivedi as VP

Starcom Worldwide has announced the appointment of Rajendra Dwivedi as Vice President. Dwivedi will report to Mallikarjunadas CR, CEO, Starcom MediaVest Group India. He takes charge on August 25, 2011 and will be based in Mumbai. He will lead Starcom Worldwide, Mumbai.

Dwivedi comes with an experience of over a decade in media, having worked at Mudra, Universal McCann and GroupM. His last assignment was as General Manager, Maxus Mumbai. He has led large teams managing significant businesses of leading brands in his previous stints.

“I’m excited to welcome Rajendra to the Starcom family,” said Mallikarjunadas CR, adding, “He has proven himself as a reliable leader with a robust background in business development and client relationship management. We are sure he will continue his successful run with us.”

On the appointment, Dwivedi said, “I’m looking forward to working with a great organisation. It will be an interesting challenge to be part of a team that will take Starcom to the next level. I am excited about working on a great set of clients creating a best in class product for them and also growing the business for the Mumbai office.”

Along with the other branch heads of Starcom Worldwide and MediaVest Worldwide as well as the heads for Insights & Research, Digital and Business Impact functions, Dwivedi will be part of the National Leadership Team at Starcom MediaVest Group India.

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