Starcom MediaVest Group has announced the creation of a new position of General Manager - Marketing. Ashish Limaye, who was till recently the Deputy General Manager of the Group’s out-of-home specialist brand, Navia, will handle this position.
Limaye will continue to be based in Mumbai and will report to Ravi Kiran, CEO-South Asia, Starcom MediaVest Group.
Commenting on the development, Kiran said, “The needs of marketers are evolving constantly and they are actively looking for innovative solutions that will help them achieve their near term and long term objectives in the most productive manner, and specifically optimise marketing resources in these challenging times. In this new, forward-looking role, Ashish will help us identify marketers’ needs and support our leadership across four full service offices and six specialist solutions units, in activating our business and growth strategies.”
The role is intended to bring transformational discipline to Starcom MediaVest Group’s efforts to add an aggressive dimension to its growth strategy in India, one of its key emerging markets.
Limaye is a media, marketing, and sales professional with 13 years’ experience spanning organisations like Bennett Coleman & Co Ltd (BCCL), Dun & Bradstreet Information Services India Ltd (D&B), and Starcom MediaVest Group (SMG). He has worked in different capacities ranging from a business head position driving revenue, managing a team of cross functional talent, to generating sales at grass root levels and takes pride in them all. He specialises in communication, OOH and POS medium, client interactions and new business initiatives.