Starcom has beefed up its India Investment Team (IIT, based out of Mumbai) with senior-level appointments. The agency has roped in Carat's Manoj Malkani as Group Head for Television Buying and Usha Sikdar has come in to head the newly-constituted Activation and Consumer Excitement (ACE) division. With this, the focus on providing more media investment value to clients has intensified further.
Before Malkani's arrival, Anil Vohra was also looking at the additional responsibility of television buying along with his core role of being the print buying head. With Malkani in the picture now, Vohra and Shubhabrata Chatterjee now look after print, radio and cinema investment. In addition to Malkani, Varghese Thomas too focuses on television. All the three teams will report into the agency's General Manager, Manish Porwal.
The objective of the new division (ACE) is to bring in more returns to the clients investments in to events as well as on-air and off-air sponsorships. Porwal said, "Usha Sikdar brings with her almost two decades of experience in the events and PR arena and that makes us even more confident in our endeavour to provide our clients true value from their media investments."
In regards to decision on Malkani for the television duty, he said, "After Gautam (Rajagopal)'s departure we took time in deciding on a replacement. Manoj has a well-rounded experience from both sides of the table, selling and buying and that brings more media owner insight into negotiations. He too would be an asset to the team."
The agency already has specialist units as far as other media like Out-of-Home, Internet, Entertainment and sports is concerned in form of StarSight, Starcom IP, Starcom Entertainment and Relay Worldwide.