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Starcom’s CVL Srinivas heads to GroupM

10-October-2012
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Starcom’s CVL Srinivas heads to GroupM

CVL Srinivas will join GroupM in early 2013 to succeed Vikram Sakhuja as GroupM South Asia CEO, with responsibility for all GroupM operations in India, Pakistan, Sri Lanka and Bangladesh.

He will report to Mark Patterson, APAC CEO, GroupM. Srinivas will also join the GroupM Asia Pacific executive committee.

On the appointment Patterson commented, “Srinivas excelled in his previous roles at GroupM, and he rejoins us with more and different experiences under his belt which will serve our clients, our people and our ambitions well. We have a world-class business in the South Asia region and Srini has the skills, personality, relationships and attitude to build the business on strategy and with his own style and ideas too. He will add huge value in South Asia to our business in the wider APAC region and no doubt WW too. I am personally very excited and delighted to work with Srini closely once again as I am sure are many of his colleagues and friends at GroupM.”

Srinivas has resigned from Starcom MediaVest Group as its Chairman-India and CEO, LiquidThread APAC after a stint of two years. It is understood that SMG is not going to replace Srinivas’ position. At present, CR Mallikarjundas heads SMG as its CEO.

Srinivas said, “I am really looking forward to taking up this role and going back to an organisation where I learnt the ropes and built a business. Vikram and his team have done a phenomenal job in growing the business and diversifying the service offerings to date. I am thrilled to be joining a talented team and working with such a portfolio of powerful media brands and fantastic clients. Mark has outlined a vision for the business regionally and globally that I am excited and challenged about and one I look forward to participating in fully.”

Vikram Sakhjua, Former GroupM Asia CEO and recently been announced as WW CEO for Maxus said, “It has been a privilege and a joy over the past fifteen years to work with Srini as a client, a colleague and a competitor. Srini brings truly disruptive thinking to the party and to my mind is the best person I can think of to take GroupM South Asia to an increasingly integrated, digital, data-driven and addressable age.”

Srinivas, who has worked in agencies such as Madison Media and GroupM’s Maxus in the past, brings over 20 years of experience in the media and advertising industry in India, spanning local and multinational media agencies, a digital media start-up and The Times of India’s Private Treaties function.

He has held senior management positions in leading media agencies such as Fulcrum, Madison Media and Maxus (GroupM) in India/Asia-Pacific. He has worked closely with several leading advertisers including Unilever, Coca-Cola, Nokia and Vodafone.

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