Top Story


Home >> People Movement >> Article

STAR TV’s Julie Petersen joining Media e2e as Managing Partner

Font Size   16
STAR TV’s Julie Petersen joining Media e2e as Managing Partner

Julie Petersen, VP, Strategic Planning and Research, has put in her papers after 13 years at STAR TV headquarters in Hong Kong. As one of the key members of the original team in place during the Newscorp takeover in 1993, her responsibilities covered all regions within the STAR Network, including Greater China, South East Asia and India. Petersen will be joining Media e2e as Managing Partner.

Atul Phadnis, ‘Chief Evangelist’ at Media e2e, said, “This represents a huge vote of confidence for both the future of India as the centre of international media expertise and the place of Media e2e in the forefront of that movement.”

The company will be shortly announcing several major new contracts both in India and the US. With over 25 years of commercial broadcast experience in the UK and Asia, Petersen was one of the original members of the TV Ratings JIB Committee (Joint-Industry-Body) for India. She has published several strategy and research papers in international forums and is a regular contributor to ESOMAR, CASBAA and ARF events.

Media e2e is a strategic communications studies group committed to understanding return on investment (ROI) in the communications business, strategic media planning, media management and broadcast management with offices in Mumbai and Hong Kong.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking