Top Story

e4m_logo.png

Home >> People Movement >> Article

STAR TV’s Julie Petersen joining Media e2e as Managing Partner

14-January-2006
Font Size   16
Share
STAR TV’s Julie Petersen joining Media e2e as Managing Partner

Julie Petersen, VP, Strategic Planning and Research, has put in her papers after 13 years at STAR TV headquarters in Hong Kong. As one of the key members of the original team in place during the Newscorp takeover in 1993, her responsibilities covered all regions within the STAR Network, including Greater China, South East Asia and India. Petersen will be joining Media e2e as Managing Partner.

Atul Phadnis, ‘Chief Evangelist’ at Media e2e, said, “This represents a huge vote of confidence for both the future of India as the centre of international media expertise and the place of Media e2e in the forefront of that movement.”

The company will be shortly announcing several major new contracts both in India and the US. With over 25 years of commercial broadcast experience in the UK and Asia, Petersen was one of the original members of the TV Ratings JIB Committee (Joint-Industry-Body) for India. She has published several strategy and research papers in international forums and is a regular contributor to ESOMAR, CASBAA and ARF events.

Media e2e is a strategic communications studies group committed to understanding return on investment (ROI) in the communications business, strategic media planning, media management and broadcast management with offices in Mumbai and Hong Kong.

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India