Julie Petersen, VP, Strategic Planning and Research, has put in her papers after 13 years at STAR TV headquarters in Hong Kong. As one of the key members of the original team in place during the Newscorp takeover in 1993, her responsibilities covered all regions within the STAR Network, including Greater China, South East Asia and India. Petersen will be joining Media e2e as Managing Partner.
Atul Phadnis, ‘Chief Evangelist’ at Media e2e, said, “This represents a huge vote of confidence for both the future of India as the centre of international media expertise and the place of Media e2e in the forefront of that movement.”
The company will be shortly announcing several major new contracts both in India and the US. With over 25 years of commercial broadcast experience in the UK and Asia, Petersen was one of the original members of the TV Ratings JIB Committee (Joint-Industry-Body) for India. She has published several strategy and research papers in international forums and is a regular contributor to ESOMAR, CASBAA and ARF events.
Media e2e is a strategic communications studies group committed to understanding return on investment (ROI) in the communications business, strategic media planning, media management and broadcast management with offices in Mumbai and Hong Kong.