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STAR old hand Ajay Vidyasagar quits

20-March-2009
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STAR old hand Ajay Vidyasagar quits

Ajay Vidyasagar, President - Content and New Media at STAR India has quit after long innings with the company. He has been with STAR for 14 years and has played a crucial role in shaping the company in multi-functional roles.

Vidyasagar had joined STAR in 1996, looking after ad sales and marketing and was a member of the core team led by Peter Mukerjea, which got STAR going in India. Since then he has played various roles, including Commercial Director at Channel [v], moving on to heading the regional channel when STAR acquired Vijay TV down South. He then moved to head the marketing team of first Content and Communication, and later added New Media to his repertoire too.

In his role as New Media Head, Vidyasagar had looked after the entire Internet business of STAR, while working closely with Fox Interactive in Los Angeles.

When exchange4media contacted Vidyasagar, he was unavailable for comment. Also, there is a lot of speculation going on about his next destination, however, nothing could be confirmed at the time of filing the report.

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