STAR India has appointed Juju Basu to serve as Creative Communication Head for its new business verticals, including its sports properties. Basu would be responsible for creating multi-platform campaigns for the assets led by him.
Prior to joining STAR India, Basu was Executive Creative Director at Contract Advertising. He has also had stints with Grey Worldwide and Saatchi & Saatchi.
On joining STAR India, Basu said, “After a rather long stint in the agency world, I decided to focus my creative efforts on some industries that are important in the world – sport and content. We can see that the interesting companies are turning creative at their core. STAR, with its rich canvas of sports content and its appetite for innovation, is a great opportunity to build a brand around this ‘baked in’ philosophy.”
Basu had recently handled brands such as Domino’s Pizza, NIIT, First Post, Ten Sports, Cadbury and Bubbaloo, among others.