Top Story

e4m_logo.png

Home >> People Movement >> Article

STAR India restructures Ad Sales set-up

27-June-2005
Font Size   16
Share
STAR India restructures Ad Sales set-up

STAR India has made some key changes in its Ad Sales functions. The development is important this year as the manner of selling itself has been changed. From selling channels, as has been the case so far, STAR India has moved top fifty clients to Network sales and the rest continue to be in channel selling.

Channel officials divulged very little at the time of filing the story but promised a clearer picture on Monday. From what industry sources have to say, however, in the new structure, Kevin Vaz, EVP, Ad Sales, and Kaushal Dalal, EVP, Ad Sales-Strategy, are on the top reporting to the Network’s COO Sameer Nair.

Following them is Juhi Ravindranath, who was so far heading Star Plus. In her new role, Ravindranath will take care of the top fifty clients representing the Network. Guneeth Anand will work with her for the West and South regions and Anuradha Mattoo will represent North.

For the rest of the clients of the Network, Shailesh Bijlani, who was so far heading Star Movies and Star World, will head the Hindi channels, and Shanti Rao will head the English channels. Under them, Manoj Menon will sell Plus, Rahul Shaw will sell One, Rupali will sell Utsav, Celita will work on Movies and World and Ashish Sehgal will sell Gold.

Dev Shenoy will sell Vijay TV under K Sriram, who continues to be the national head for Vijay TV, for all clients.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...