Top Story


Home >> People Movement >> Article

STAR India overhauls marketing setup

Font Size   16
STAR India overhauls marketing setup

STAR India workforce sees some more changes. After the recent changes in the sales structure, this time it’s the marketing department that is witnessing action. With Ajay Vidyasagar in charge of the overall functions of marketing, communications and planning on sales and promotional activities of the network, Puneet Johar has been appointed as VP, Marketing, STAR India with a group of brand managers on different products.

Hitherto, the marketing structure of STAR India had Mubina Ansari taking care of Johar's present role and the network didn’t have separate brand managers for specific STAR brands in place. Ansari was reporting into Vidyasagar. The role of a specific brand manager is put in place in August. Johar was earlier working with National Geographic Channel.

As for the new brand managers, Sathya Raghavan is taking care of STAR Plus along with joint responsibilities of Vijay and Utsav. He was earlier employed with Pillsbury Foods. Rahul Chakraborty moves from ITC, Chennai to look after the forthcoming StarOne. STAR’s Vidyut Bhandari, was till date looking after STAR World and Movies. With the new structure in place, he becomes the brand manager of the channels with additional responsibilities of STAR Gold and Aditya Thakur becomes brand manager for Channel [V].

In the present structure, new brand managers report to Johar, who in turn reports into Vidyasagar. Sources inform that Ansari would be given a different portfolio soon. While these changes have been internally announced, at the time of filing the story, STAR officials were not available for comments.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...