STAR India is paying more attention to the technical inputs, and in the process, the Network has roped in Sameer Sabnis as Technical Director. Deepak Segal, EVP, Content and Communication, STAR India, informed that the camera expertise that Sabnis brought on the table made him an ideal candidate for the role.
Elaborating on the need to have a skill like this at hand, Segal said, “We have been conscious of this aspect for a while now. One of the main reasons we wanted to institute a position like this was to improvise the look and feel of the channel further, which contributes to the overall viewing experience.”
He further said, “We have been sprucing up the technical team and have got people who can help all the channels of the Network look better. In addition to that, even as an executive producer has a holistic view of what they want from the scene, everyone runs into a wall the moment a technical jargon or requirement is thrown – now we just run behind Sameer.”
Segal informed that Sabnis brought with him experience of over 800 ad films. “After a point, you need some one to take care of this aspect as well. So, we have decided to add on this team and focus on it some more,” he added.