Top Story


Home >> People Movement >> Article

STAR India appoints Paritosh Joshi as President - Ad Sales and Distribution

Font Size   16
STAR India appoints Paritosh Joshi as President - Ad Sales and Distribution

STAR India’s long search for a revenue head is finally over. Effective August 7, STAR India COO, Sameer Nair, has brought in a further change in the ad sales structure with the appointment of Paritosh Joshi as President, Advertising Sales and Distribution. Joshi will report into Nair and the present EVPs in the two streams of revenue – Ad Sales and Distribution – will subsequently report into him.

Commenting on the new appointment, Nair said, “We are delighted to have Paritosh on board. As industry leaders, STAR has taken a number of initiatives in the last couple of years to drive revenue growth for the industry in ad sales and distribution. Kevin and Tony have led these initiatives and successfully taken their respective functions to the leadership position in the industry.”

“With the industry poised for rapid growth and our viewership continuing to reach new heights, Paritosh will work with the current team to further enhance our already highly successful operations and to draw the blueprint for the next phase of growth,” he stressed.

With the appointment of Joshi, the two major revenue streams of ad sales and distribution of STAR India will be consolidated under one head. Joshi’s key focus would be to form long-term sustainable growth strategy for the two revenue streams. Kevin Vaz, (EVP Ad Sales), Kaushal Dalal (EVP, Ad sales planning) and Tony D’Silva (EVP Distribution) will report into him.

The STAR India ad sales structure becomes quite an elaborate one now, given the recent changes that have been induced in it. On top of the helm of affairs is Nair, followed by Joshi now, and then the line of EVPs in Vaz, Dalal and Joshi.

In regard to ad sales, the corporate now follows a mix in selling formats with network selling for the top clients and standalone channel selling in the next rung of clients.

Joshi brings with him 20 years of experience in sales and marketing in companies like ITC, P&G, Business Standard, Maharaja and Quest.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow