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STAR Group restructures content team with Shailja Kejriwal and Harsh Rohatgi in key roles

10-August-2005
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STAR Group restructures content team with Shailja Kejriwal and Harsh Rohatgi in key roles

After putting its sales structure in place, the content team of STAR India has got a facelift now. Deepak Segal continues to be the Network Content Head, but now, instead of all channel heads of the network reporting to him, a second rung has been created consisting of Shailja Kejriwal as Senior Creative Director and Harsh Rohatgi as General Manager, Content. Head honcho of Channel [V], Amar Deb, continues to report to Segal. All the changes are with immediate effect.

Speaking on the need for a change, Segal said, “All the channels of the STAR network are growing and the targets are demanding. With this structure, the focus on each channel becomes better and the creative challenge that each channel faces can be met. I can devote more time to the projects that require closer attention.”

In the new structure, Kejriwal gets the added responsibilities of STAR One, STAR Gold and on-air promotions (OAP). She was hitherto focussing on STAR Plus only. Apart from the group heads on Plus, Aalif (Gold) and Atul (OAP) will report to Kejriwal.

Rohatgi, on the other hand, has had experience in leading Vijay TV in Tamil Nadu and was also associated with Utsav. Reporting to him are Ravi Menon, Manoj Vidwans, Karan Singh and R Balu.

“Harsh is one of the few people in the organisation who have a holistic experience of a channel’s operations. His experience will help us immensely in smooth functioning,” Segal said.

Segal was confident that the new order was more professional and should translate into better news for STAR India.

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