Star CJ Alive, the 24x7 home shopping channel from STAR Group, has announced the appointment of Kenny Shin as the new CEO for India. Based in Mumbai, Shin’s key mandate is to provide strategic direction for Star CJ’s long-term India growth plans.
Taking charge of his role at Star CJ Alive this year, Shin joins from CJ O Shopping, the Korean conglomerate, where he was in a key leadership role, having been with the company since 2002. Under his guidance, CJ O Shopping was catapulted to the No. 1 position in the TV home shopping segment in Korea in a span of two years, said an official release.
Commenting on his appointment, Shin said, “I am delighted to have the opportunity to spearhead the India operations. The challenge is very exciting, given the complexity and diversity of the Indian market. I want to make Star CJ the ‘Shopping Himalaya’ of India in future.”
Shin started his career at Dong-Suh Research Institute before moving on to complete his MBA from the University of Rochester. Post that, he held various senior leadership positions at companies such as Eastman Kodak Company, Rochester, NY, Hansol M.com, Seoul, Korea and HansoliGlobe, Seoul, Korea.