STAR announced yesterday the appointment of Sumantra Dutta (popularly known as Sumo) as Country Head – Middle East, Africa and Pakistan. In this newly created position, Dutta will be responsible for spearheading STAR’s business in these three markets. Based in Dubai, he will report to Laureen Ong, Chief Operating Officer of STAR, and will officially take up his new post on July 1, 2008.
Said Ong, “Sumo has been in the News Corporation family for nearly 14 years, and at every level of his career, has proven himself a top performer. His track record of formulating corporate strategy and developing new revenue streams is unmatched, and we are thrilled to have him lead our operations in these three key markets.”
Said Dutta about his new assignment, “I am excited to rejoin STAR and lead the company’s operations in the Middle East, Pakistan and Africa. We have a tremendous opportunity to grow our business and extend the STAR brand across these three markets, and I look forward to working with the team to ensure we reach our full potential.”
Dutta has extensive media, entertainment and advertising sales experience. He rejoins STAR from News Outdoor India, where he was Managing Director. Prior to that, he served as CEO of STAR India’s radio joint venture, Radio City. Before he joined Radio City, he led STAR India’s advertising sales and marketing teams as Executive VP, Ad Sales & Marketing, and played an instrumental role in the successful launch of the all-new Hindi Star Plus in 2000 and its flagship programme, Kaun Banega Crorepati.