STAR has announced the appointment of Ron Plante as its Senior Vice-President, Research. Based in Hong Kong, Plante will spearhead ad sales research, market research, programme research and audience measurement research in support of sales, programming, marketing, and business development activities for the company.
Plante will work with research teams throughout the region, including India, Greater China and South East Asia. He will be reporting to Todd Lituchy, President, Entertainment, STAR.
Commenting on Plante’s appointment, Lituchy said, “Ron is a television executive with a wealth of research and marketing experience that spans two decades and two continents. His expertise will be counted upon heavily as we expand our offering across the region and broaden the ways in which we build connections with our viewers and our advertisers.”
Prior to STAR, Plante had served as Vice-President, Research, at Lifetime Networks, where he was responsible for programming and market research. Before that, he had held several posts with NBC, most recently as Vice-President, Research, with CNBC Europe.