STAR has announced the appointment of Laureen Ong as its COO. She will be replacing Steve Askew, who resigned owing to personal reasons. Ong will take charge of her new assignment from June this year and will report to Paul Aiello, CEO, STAR. Ong was the founding President of with National Geographic Channel prior to this assignment.
Calling her as an accomplished media and entertainment veteran, Aiello said, “Her forward-thinking business judgment, and constant drive to grow and innovate were key factors in allowing her to build NGC from the ground up.”
“We are excited to have attracted a TV executive of such high calibre and extensive experience to join STAR, as the company aggressively expands its portfolio of content properties across all platforms in its key markets in Asia,” he added.
Commenting on the appointment, Ong stated, “I look forward to working with Paul and the rest of the talented team at STAR as well, as we chart a course for the company to take the next step in its development.” Ong was the architect of the 2001 launch of NGC, which became one of the fastest growing networks in the US cable television history.
Speaking about working in the Asian media industry, she added, “I strongly believe that the media industry in Asia will continue to thrive on the back of its booming economies and I feel privileged for the opportunity to apply my experience and expertise in this exciting time of rapid growth.”
Thanking Askew for his contributions to the company, Aiello continued, “Steve has been with STAR for over 10 years and has played a key leadership role in virtually every aspect of our operations. He has been an instrumental force in shaping the company and fuelling its growth from a relatively small broadcaster into an industry leader it is today. We wish him all the best in his future endeavours.”
Outgoing COO Askew said, “I feel fortunate to have taken part in the growth of a company as exciting and vibrant as STAR. To have spent so many years among one of the most talented teams in the industry has been a true honour for me and I would like to thank everyone for their support over the years. I have every confidence that STAR will continue to build on its established successes.”
Prior to launching NGC, Ong served for two years as VP and GM of WTTG-TV in Washington D.C. Ong also helped launch SportsVision in Chicago.