For SSC&B Lintas, Delhi, New Year 2005 meant bringing in significant changes in the senior management. With three new appointments for the posts of agency head, client servicing head and creative head, the agency has placed new skills for various divisions with all of them reporting to Ashish Bhasin, President, SSC&B Lintas.
Looking at new experts in these places, the agency has roped in Grey Worldwide, Mauritius’ head Suresh Tewari to run Delhi operations. While Srinivisan Krishnan is returning to SSC&B Lintas after six months to head the client servicing functions, Avijit Sen from Armz Advertising, will be the new creative head and Rishab Mehrotra will be heading the account planning function.
These are a few of the first changes that are seen after Bhasin has taken control as President. Sharing on why the changes begins from Delhi, he says, “Delhi, as a market is very important for us and we see a lot of potential there. Also, as far as the competitive scene is concerned, there aren’t too many world-class products in that market. Hence, from both business and competitive points of view, we see this as a great opportunity to strengthen ourselves.”
Also, the agency has devised an “aggressive and new business drive”. Throwing more light on this, Bhasin expresses, “We will identify key clients based on factors like reputation, potential to grow and respect for good work. Following this, we would initiate action with them and materialise opportunities of working with such clients.”
Besides these changes, the agency has also introduced proprietary tools and software, including LINWIZ and has launched a planned training programme for its key people.