Media Transasia India has appointed K Srinivasan as its new Editor-in-Chief. He will take office from Thursday and will head all the group publications including Swagat, the Indian Airlines in-flight magazine, and Discover India, which is targeted at the international audience. The other products from the group include National Review, A+D, an architectural magazine, and its design publication Interiors & Design and Golf Style.
Confirming the development to exchange4media.com, Raju Sarin, President, Media Transasia, said, “This is a very positive development. Srinivasan has over 30 years’ experience in the field of journalism. His entry will enhance and strengthen the Media Transasia group. We will be exploring new projects along with Srinivasan by the year-end.”
Srinivasan has been inducted to fill the vacuum after Media Transasia terminated the services of Inderjit Badhwar as Editor-in-Chief on May 3 this year.
When contacted, Srinivasan said, “I am excited at the new challenge. With the existing team we will build a formidable range of publications. My focus will be to strengthen the existing brands and focus on new opportunities.”
Srinivasan started his career with Hindustan Times as a trainee and rose to become the editor of HT Evening News and HT’s Sunday magazine. Srinivasan has also worked with the Free Press Journal, Onlooker, Mid-Day in Delhi, and National Herald.