Media Transasia India has appointed K Srinivasan as its new Editor-in-Chief. He will take office from Thursday and will head all the group publications including Swagat, the Indian Airlines in-flight magazine, and Discover India, which is targeted at the international audience. The other products from the group include National Review, A+D, an architectural magazine, and its design publication Interiors & Design and Golf Style.
Confirming the development to exchange4media.com, Raju Sarin, President, Media Transasia, said, “This is a very positive development. Srinivasan has over 30 years’ experience in the field of journalism. His entry will enhance and strengthen the Media Transasia group. We will be exploring new projects along with Srinivasan by the year-end.”
Srinivasan has been inducted to fill the vacuum after Media Transasia terminated the services of Inderjit Badhwar as Editor-in-Chief on May 3 this year.
When contacted, Srinivasan said, “I am excited at the new challenge. With the existing team we will build a formidable range of publications. My focus will be to strengthen the existing brands and focus on new opportunities.”
Srinivasan started his career with Hindustan Times as a trainee and rose to become the editor of HT Evening News and HT’s Sunday magazine. Srinivasan has also worked with the Free Press Journal, Onlooker, Mid-Day in Delhi, and National Herald.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking