MTV Networks India has appointed Srinivas Gopal as Director, Digital, Online, Interactive and Mobile. As Director, Digital, Srinivas’ key responsibility will be to position MTV, Nick and Vh1 as key players in the digital market space in India. Gopal moves to MTV from Times Internet Ltd, where he was the Western Region Head, Indiatimes mobile division, responsible for managing the mobile operator alliance and driving wireless marketing initiatives for well-known brands.
Announcing the appointment, Vikram Raizada, Vice-President, Marketing and Digital, MTV Networks India, said, “As the premier youth destination, MTV has been a pioneer in interactive initiatives and given Srinivas’ credentials in this field, I am sure there are many more exciting concepts waiting to take shape.”
He further said, “Srinivas will play a key role in integrating the three aspects of digital media – mobile, interactivity and online – and provide a clear strategic and creative direction for the brands in this domain.”
Speaking of his appointment, Srinivas said, “I am looking forward to the excitement and challenges of driving the digital initiatives at MTV, a brand that is known for its unique humour and creative edge.”
Srinivas brings with him over 11 years of experience. He began his career with Paper Products Ltd, providing packaging solutions, thereafter moving to Sify, BPL Mobile and finally to Times Internet Ltd, where he had spent the last two years.