Kavita Sagar has joined Sri Adhikari Brothers as National Sales Head for its channels Mastiii, Dabangg and Dhamaal. She will be reporting to the Managing Director of the company and will be responsible for driving sales efforts across the network, including brand count increase and revenue.
On Sagar’s appointment, the Sri Adhikari Brothers management said, “Kavita’s experience in the broadcast medium across genres will help take the channels to the next level at a time when our channels are growing at a rapid pace and the company is in the expansion phase.”
Sagar has spent 15 years in sales with significant stints at Star, NDTV Media and Aidem Ventures. She has represented channels across genres such as Star Movies, Star World, NGC, History Channel, Channel [v], Star Plus and the NDTV News bouquet.
On joining Sri Adhikari Brothers, Sagar said, “I look forward to coming on board and representing the network with channels such as Mastiii and Dabangg, which have both become market leaders in a short span of time, and as we take a step ahead to get on air more channels as part of the fast growing network.”