BAG Films and Media Ltd has appointed Sparsh Ganguly as Head of Sales for its soon-to-be-launched entertainment channel E24. He will be reporting to Amit Ray, Chief Strategy Officer, BAG. Ganguly, who has over 15 years’ experience, was earlier working with Sahara Filmy as Sales Head for a year and a half.
Ganguly’s appointment comes close on the heels of Sanjeev Kalia joining as Sales Head of BAG’s upcoming news channel News24. In his new role, Ganguly would be looking after the sales revenue of E24 and additionally also take care of the sales revenue of News24 in the Western region. Similarly, Kalia, in addition to looking after the sales revenue of News24, would take care of the sales revenue of E24 in the North.
Ganguly said, “I am very excited as I feel I have joined a company that is the ‘Queen of Content’. It is into 360-degree media, including radio, production, films and television. In this competitive scenario I think the unique content is what would differentiate it from others. It is not a traditional GEC channel; it does not deal with soaps, serials, but mainly Bollywood and more. Another reason for my excitement is that most of the people in my team had been my colleagues and I look forward to the challenges ahead.”
Ganguly began his career with Adfactors in client servicing, where he spent two years. Later, he joined STAR TV and was there for five years as Sales Executive. During this time he worked in Mumbai, Kolkata and Delhi.
Ganguly was also with Sony Entertainment, where he worked for seven years of which four years were in the South. He later shifted to Max in Mumbai. He worked there as Assistant Manager and was later elevated to Senior Manager.
Zoom TV’s Sanjeev Kalia joins BAG Films as National Sales Head for News24