Sovereign Media Marketing, a division of Malar Publications, has appointed Shankar V Subramaniam as Vice-President & National Head, Marketing for Thanthi TV. In his new role, Subramaniam will be driving the sales revenue for Thanthi TV and will be reporting to Rajeev Nambiar, CEO, Malar Publications (Hello FM & SMM).
Subramaniam will be part of the empowered key member team of Sovereign Media Marketing, which markets the group’s various media brands, including the parent company’s flagship newspaper, The Daily Thanthi. Sovereign Media Marketing is also the sales & marketing support team for the recently launched Thanthi TV.
Subramaniam’s last stint was with HT Media, where he was in charge of marketing and business development. He was also handling the strategic relations between The Hindu and Hindustan Times for a year.
Commenting on Subramaniam’s appointment, Rajeev Nambiar, CEO, Malar Publications, said, “He comes in with a wealth of experience in sales and marketing across media verticals and various reputed media brands.”
Subramaniam added here, “Working in a rigid media like print and then shifting to television gave me humungous knowledge about sales. Clients are looking for solutions rather than the proposition, and I think this platform gives me tremendous opportunities.”
With over two decades of experience in the print and television industry, Subramaniam’s areas of expertise span Strategic Planning, TV Selling, Marketing and Sales. He started his career with Dinamalar, moving on to Times Group and then to India Today, where he worked for six years. He has also worked with brands such as Disney, Sahara, Hallmark, Fashion TV, and Zee Television.