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Sourabh Mishra quits TBWA as CSO, headed to Saatchi & Saatchi

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Sourabh Mishra quits TBWA as CSO, headed to Saatchi & Saatchi

Sourabh Mishra has put in his papers as Chief Strategy Officer at TBWA\India. He is currently serving his notice period and April 29 is believed to be his last day with the agency. Mishra had joined TBWA\India in May 2007.

Meanwhile, TBWA\India has reportedly already identified Mishra’s replacement and would announce the appointment soon.

Confirming Mishra’s movement, Shiv Sethuraman, CEO, TBWA\India, said, “I have a lot of respect for Sourabh. However, we felt that it was time for TBWA and him to pursue different planning agenda. In the meanwhile, we are close to finalising his replacement and will be announcing it very soon.”

According to industry sources, Mishra is joining Saatchi & Saatchi as National Planning Head. Despite repeated attempts, neither Mishra nor any officials from Saatchi & Saatchi were available for any comments.

Prior to TBWA\India, Mishra had a short stint at Reliance Capital as VP-Branding. Before that, he was associated with Everest Brand Solutions as National Planning Director for over two years. At Everest, he had played a pivotal role in the restructuring of Everest Advertising to Everest Brand Solutions.

Mishra began his career with Contract Advertising, where he spent close to six years across three offices in two disciplines. He later worked at Ogilvy & Mather, BPL Telecom and McCann Erickson in a career spanning over 14 years.


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