Top Story

e4m_logo.png

Home >> People Movement >> Article

Sourabh Mishra quits TBWA as CSO, headed to Saatchi & Saatchi

22-April-2009
Font Size   16
Share
Sourabh Mishra quits TBWA as CSO, headed to Saatchi & Saatchi

Sourabh Mishra has put in his papers as Chief Strategy Officer at TBWA\India. He is currently serving his notice period and April 29 is believed to be his last day with the agency. Mishra had joined TBWA\India in May 2007.

Meanwhile, TBWA\India has reportedly already identified Mishra’s replacement and would announce the appointment soon.

Confirming Mishra’s movement, Shiv Sethuraman, CEO, TBWA\India, said, “I have a lot of respect for Sourabh. However, we felt that it was time for TBWA and him to pursue different planning agenda. In the meanwhile, we are close to finalising his replacement and will be announcing it very soon.”

According to industry sources, Mishra is joining Saatchi & Saatchi as National Planning Head. Despite repeated attempts, neither Mishra nor any officials from Saatchi & Saatchi were available for any comments.

Prior to TBWA\India, Mishra had a short stint at Reliance Capital as VP-Branding. Before that, he was associated with Everest Brand Solutions as National Planning Director for over two years. At Everest, he had played a pivotal role in the restructuring of Everest Advertising to Everest Brand Solutions.

Mishra began his career with Contract Advertising, where he spent close to six years across three offices in two disciplines. He later worked at Ogilvy & Mather, BPL Telecom and McCann Erickson in a career spanning over 14 years.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016