Top Story


Home >> People Movement >> Article

Soumya Acharya joins ZenithOptimedia as Consultant

Font Size   16
Soumya Acharya joins ZenithOptimedia as Consultant

Soumya Acharya has been roped in as a Consultant in the buying resource department at ZenithOptimedia. Acharya is reporting to Navin Khemka, Senior VP, ZenithOptimedia. His last stint was as Senior Investment Director with Maxus, where he had worked for four and a half years.

When contacted, Acharya told exchange4media, “I have moved for better opportunities and better career growth.”

He has 12 years’ experience in media planning and buying. Acharya had started his career with IMRB in media and planning research. He was with the organisation for three and a half years. He then joined Hindustan Times as Deputy Sales Manager.

Acharya had also worked with agencies like TME, where he was Media Group Head and had worked on Godfrey Philips and Canon. He had worked as Group Head in Dentsu Marcom, where he had handled clients like Sony Ericson, Hyundai and BBC.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business