Entrepreneurship bug has bit one more old hand of the advertising Industry. Soumitra Karnik, who resigned as Executive Creative Director & Vice-President from JWT after a stint of more than 11 years, has decided to start his own venture in the new media space.
Though the exact details of the new venture could not be ascertained at the time of filing this report, it is learnt from highly confidential sources that Soumitra is planning to start a new media consultancy, addressing the need for growing digital expertise in India. Name of the new venture, collaborations, financial structure, talent and other details are being worked out.
When contacted by exchange4media, Soumitra preferred not to comment on the news. He did not divulge any more details about the new setup.
Apart from his longest stint at JWT, Soumitra has also worked with agencies like Lintas, Percept and few others in his 20 years long career. He is known widely for his work on Pepsi, Mirinda, Slice, Hero Honda and Airtel at JWT.