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Sony top brass offered new responsibilities

22-December-2004
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Sony top brass offered new responsibilities

The mood at Sony Entertainment Television is quite set for the New Year. Where on one hand, CEO, Kunal Dasgupta is happy with the new structure in place, on the other hand, officials are already looking forward to their new duties effective January 1, 2005.

With this change, there are five heads reporting into Dasgupta presently – N P Singh, COO, SET and MAX, Sunil Lulla, Head, Digital and Licensing Business, Rohit Gupta, Head, Network’s Ad Sales, Shantonu Aditya, President, One Alliance and Rajan Singh, who looks after the international business.

“I can concentrate better on corporate and legal matters now and contribute further to the Network’s growth. Such changes are in the normal course of evolution for any corporation and the purpose now also is to augment growth,” expresses Dasgupta.

For Lulla, the new responsibility comes as a bigger challenge than heading the channel, “The Digital and Licensing Business is the business of the future. With people increasingly transiting into personal space of entertainment, this is going to play a significant role in the development of Sony.”

Sharing more on his new duties, he says, “The objective is to exploit different revenue streams from the content point. Whether it is syndication, digital marketing, home videos, DTH or other addressability platforms, the idea now is to create an exciting space for Sony and I am delighted to be a part of it.”

On his part, NP Singh ‘can’t wait to get his hands onto the new duties that come with SET’. He would be looking into post-production, on air promotions, finance, IT, HR and corporate development of the channels. Says he, “I am very excited. The board has showed confidence in me when I was given the charges of Max in July. Now with the channel being the undisputed number one Hindi movie channel and getting these additional charges as well, is a good feeling.”

Tarun Katial, who has to look at programming and business development in his new role as Executive Vice President and Business Head of SET, sees the additional responsibilities as a challenge. “It is an exciting prospect to look after the content and business of the channel and I am looking forward to it.”

So is Albert Almeida, Sr VP, Marketing, SET, who is now the Business Head for Max, “The last one and a half years have been very rewarding as a marketing person. To look after the functions of programming and acquisitions is an extension and a further development as a professional. It is an interesting assignment to have.”

Taking care of the SET’s marketing responsibilities is MAX’ VP-Marketing and Communication, Tushar Shah. “I think this is a form of recognition,” says he, “It is definitely a larger canvass and a bigger challenge now and I am ready to take on this challenge.”

The officials are indeed ready. As to how do these changes shape Sony Entertainment Television’s growth in the New Year, is something many in the industry would be watching out for.

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