Sony Entertainment Television has roped in a new hand to take care of its digital division. Kaushal Modi joins the Network from STAR India. Modi would be reporting to Network’s COO, N P Singh.
Following the restructuring that took place in the Network last year, both SET channels, Sony MAX came under the supervision of Singh. The Network recently roped in Chem Colour’s Nitin Nadkarni as the Chief Finance Officer. Then with Sunil Lulla’s decision to move on, the digital division too presently is in the custodianship of Singh, where Modi has been hired to take care of the division.
Modi began his tenure with the network on February 16, 2005. Throwing light on the reason why Sony decided on him and what is expected of him, Singh shares, “He brings with him relevant experience and knows what goes in the domain. We have established our digital platform in 2525. Kaushal has to take it to the next level now and turn into a substantial revenue generating model.”
He adds, “Presently, the usage of the platform is limited and it grow – both vertically and horizontally. The applications that go in have to multiply and this is the domain that allows interactivity even for the rest of our shows. So there is quite a lot that can be done and that is the direction where Kaushal will take the Sony’s digital space in.”
Prior to this, Modi was in the digital division of STAR India.