Top Story

e4m_logo.png

Home >> People Movement >> Article

Sony ropes in STAR’s Kaushal Modi to head digital division

21-February-2005
Font Size   16
Share
Sony ropes in STAR’s Kaushal Modi to head digital division

Sony Entertainment Television has roped in a new hand to take care of its digital division. Kaushal Modi joins the Network from STAR India. Modi would be reporting to Network’s COO, N P Singh.

Following the restructuring that took place in the Network last year, both SET channels, Sony MAX came under the supervision of Singh. The Network recently roped in Chem Colour’s Nitin Nadkarni as the Chief Finance Officer. Then with Sunil Lulla’s decision to move on, the digital division too presently is in the custodianship of Singh, where Modi has been hired to take care of the division.

Modi began his tenure with the network on February 16, 2005. Throwing light on the reason why Sony decided on him and what is expected of him, Singh shares, “He brings with him relevant experience and knows what goes in the domain. We have established our digital platform in 2525. Kaushal has to take it to the next level now and turn into a substantial revenue generating model.”

He adds, “Presently, the usage of the platform is limited and it grow – both vertically and horizontally. The applications that go in have to multiply and this is the domain that allows interactivity even for the rest of our shows. So there is quite a lot that can be done and that is the direction where Kaushal will take the Sony’s digital space in.”

Prior to this, Modi was in the digital division of STAR India.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve