Sony Entertainment Television has changed its ad sales structure. The channel has appointed ESS’ Vijay Koshy to head the English channels’ business and has effected change in the profiles of its existing members allotting specific channels to each head. From April 1, 2005 the various heads, including Koshy, would be reporting in to the Network’s Sales Head, Rohit Gupta.
Elaborating on the reasons behind the changes, Gupta said, “The objective of the present regional structure was to settle the SET Network on the whole. Having successfully achieved that we now need to shift focus and establish the pillars. These channels have now grown to be the number one or two player in their category and a closer coordination with programming and marketing is needed.”
In the new structure, Neeraj Vyas, who was heading the Northern region for the channel, would be the National Sales head for SET. Deep Drona, looking after the western markets like Mumbai, is the National Sales Head for MAX. Vivek Gupta would be the National Sales Head for SAB TV, the brand that SET has recently acquired.
For the uninitiated, the deed signed between SET and SAB TV, where in SET acquired the brand SAB TV placed the hundred per cent sales responsibility of the channel with SET. The earlier officials working on SAB TV, presently handle the forthcoming Marathi channel and current affairs channel.
Throwing more light on the appointment of Koshy, Gupta said, “He is replacing Rohit Bhandari’s portfolio and he would be looking in to both the sales and marketing of the English channels that is AXN and Animax. His experience from ESS makes him a perfect fit for these channels.” Koshy will join the network from April 10, 2005.