Top Story


Home >> People Movement >> Article

Sony appoints Sanjay Upadhayay as VP-Development Programming

Font Size   16
Sony appoints Sanjay Upadhayay as VP-Development Programming

Sony Entertainment Television has roped in Sanjay Upadhayay as Vice President-Development Programming for the Sony channel. Upadhayay will take over this new responsibility from June 18 onwards and will be reporting to Albert Almeida, Executive VP and Business Head, Sony Entertainment Television.

Upadhayay said, “In this new role, I will be looking onto the commissioning and development of new shows launched under the entity of Sony channel.” Informed executives from the channel confirmed the appointment. However, senior officials refused to divulge any further information on this regard.

Previous to this appointment, Upadhayay was Senior Creative and Ideation Director for almost four years with BAG Films. He has also worked as a director for UTV-produced show ‘Saaya’, and ‘Hum Pardesi Ho Gaye’ for Sony channel in the past.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.