MTV Networks India's Nick channel is all set for a new channel head. The position left vacant with the departure of Hema Govindan, General Manager and Vice-president of the channel, in August 2006 will be taken over by Nina Jaipuria. Hitherto, Jaipuria was heading the marketing function at Sony Entertainment Television. In her new role, Jaipuria would be reporting to Amit Jain, MD, MTV Networks India and EVP-MTV Networks Asia.
Govindan had spent eight months at Nick before calling it quits. Her stint was an important one as that was the period when MTV Networks had planned a complete brand overhaul and reconstruction of its business models and the focus on the Indian market had been made clear.
Jaipuria has spent significant time in the SET stable. In May 2006, SET management had taken the decision to move her to the then recently acquired channel SAB to head the marketing function. However, she was brought back in a short period to the flagship channel.
Channel officials didn’t offer any comments at the time of filing the report.