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Sonal Dabral to join DDB Mudra as Chairman & CCO

Sonal Dabral to join DDB Mudra as Chairman & CCO

Author | exchange4media News Service | Tuesday, Jan 31,2012 10:28 AM

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Sonal Dabral to join DDB Mudra as Chairman & CCO

Madhukar Kamath, Group CEO and MD, DDB Mudra Group, has announced the appointment of Sonal Dabral as Chairman and Chief Creative Officer of the Group.

“Coming on the back of an excellent 2011, both in terms of business and recognition, the DDB Mudra Group is poised for explosive growth. As the most awarded Indian agency at Cannes, Spikes, Abbys, etc., to name a few, we are thrilled to welcome a truly exceptional talent, an excellent creative leader and a wonderful person like Sonal to the DDB Mudra Group. His mandate will encompass the entire spectrum of agencies that work across what is certainly the most integrated marketing and communications services network in the country. Agencies like DDB Mudra, Mudra, DDB Mudra Max ( OOH, Media, Experiential and Retail), Rapp, Tribal DDB, DDB Health & Lifestyle, Water, Maatra, etc., which constitute the DDB Mudra Group, will now have their creative teams reporting in to Sonal,” Kamath said.

Dabral has over two decades of experience on brands like Audi, Fiat, Tata Safari, Dove, Le Sancy, Unilever Foods, Ponds, Lakme, Panadol, Cadburys, Asian Paints, Fevicol, Virgin Mobile, Tata AIG, Prudential, GE, Nestle’s Maggi and Milo, DBS, Remy Martin, Colgate, Pizza Hut, Sony, Coca Cola, and DHL, among others. A graduate of the National School of Design (NID), Dabral began his career in Lintas Delhi. After a brief stint in Mudra Delhi, he joined Ogilvy Mumbai, before moving to Kuala Lumpur to head Ogilvy in Malaysia and make it one of the top creative offices in the region. Next, as Chairman and ECD of Ogilvy Singapore, he led the agency to become not just the hottest agency in the region and the No. 1 creative office in the whole of Ogilvy Worldwide but also in the entire WPP global network. Dabral’s last assignment was in a dual role, as Regional Creative Head and Chairman-India of Bates, operating out of Singapore and Mumbai.

Kamath added, “Apart from partnering me in India, Sonal has also been invited by Amir Kassei, Global Chief Creative Officer of DDB WW, to serve on the Global Creative Council of DDB. In the Asia-Pacific region, he will Co-Chair the Regional Creative Council with Amir Kassei.”

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