Som Sengupta, Creative Director, Madison Outdoor Media Solution has put in his papers. He has joined Xenium Digital as a Partner. Sengupta has confirmed the development to exchange4media.
Sengupta has over 10 years’ experience across various leading outdoor agencies such as Ogilvy Action and Bates Wall Street at senior creative positions.
Commenting on his shift to digital marketing, Sengupta said, “For me, digital is an interactive experience, an experience that can make a consumer happy and surprise them. It can be anything – from augmented reality initiatives and application for mobile to video mapping, virtual reality, multi-touch sensor tracking and more.”
Sharing about his upcoming project at Xenium Digital, Sengupta said, “My association with Parvez Naaz, Director and Chief Executive Officer of Xenium Digital goes back to my Ogilvy days. We are creating an interactive digital studio, which will be one of its kinds in India, where clients can experience the technology with the content. I will be an integral part of this division.”
Xenium is a four-year old interactive digital agency, which is involved in the augmented reality space. The agency is also doing some interesting work in the space of mobile application development and gaming.