Over the past decade, the revenue from healthcare communications has steadily grown across all networks. In keeping with this trend and the opportunity that it presents, McCann Healthcare has appointed Sohan Shah as Head of McCann Healthcare India.
Shah is not new to the McCann Healthcare network, having already had stints with the agency in Indonesia, Singapore and India. He is a medical doctor by degree and a marketing communication enthusiast by disposition. On his re-joining McCann Healthcare, Shah stated, “I have come back to McCann Healthcare India to expand the agencies Consumer Healthcare and Medical Communication offering, while consolidating our Pharmaceutical Marketing partnerships. Through these offerings the focus will be on becoming vital partners in our client’s success and in the difference they make.”
Prasoon Joshi, Executive Chairman, and CEO, McCann Worldgroup India, said, “McCann Healthcare is an integral, important and one of the fastest growing disciplines of McCann WGP in India. I am convinced and confident of team's ability to sustain their market and thought leadership in the Healthcare communications space. Sohan has been part of us earlier and I welcome him back to the McCann Family. Under his able and passionate leadership, I look forward to more stellar work and expansion of the Healthcare offer across all our offices in India.”
Amar Urhekar, EVP Asia Pacific, McCann Healthcare Worldwide, “For over 10 years, MHWW pioneered healthcare communications in India. Now, as we enter an even more exciting and dynamic phase - I am delighted to have Sohan join back in a much larger and critically important role as the Head of our India operations. Sohan’s knowledge of the Healthcare marketing/ communications industry coupled with his passion towards driving innovation in Healthcare communications and a strong people focus outlook - is what will help achieve our India operations unprecedented growth and success in the near future.”
In keeping with this outlook, McCann Healthcare India has built a hybrid team with experts in healthcare, teaming up with consumer communications specialists to build an offer that allows the agency to extract deep, relevant insights and bring them to life with effective creative flair.
Meanwhile, Manjunath Hegde is part of this new structure, lending 27 years of communication experience to creating more insightful campaigns at McCann Healthcare. He is the co-founder of Chlorophyll and an expert in brand consulting. He has worked on brands like Complan, Pantene, Head & Shoulders, CRY, Ayush, Ginger, Benadryl and Vicks. He is currently the agency’s National Strategic Director.
PK Anil is the agency’s Creative Head. Anil has 17 years’ experience across McCann Erickson, RK Swamy BBDO and Triton having worked on brands like NDTV, Vaseline, Nerolac, Cathey Pacific, Acqua Guard, Fortune Oil, Moov, Kinley and many more. Anil joins McCann Healthcare India to add more fragrance and flair to the world of healthcare communications.