Siva Prasad has joined SS International, an outdoor company ruling the roost for the last 20 years in Chennai, as VP- Sales. His last stint was with O3M Directional Marketing, a digital advertising agency, as Director-Sales. He will be reporting to D Muralidharan, MD, SS International.
Commenting on the development, Prasad said, “In my previous assignment at Vikatan Group as Vice President, I was looking after print, digital and BTL sales. I spent over 13 years there. SS International holds almost 80 to 90 per cent outdoor space in TN. This is an opportunity to explore OOH in specific which I’m eagerly looking forward to.”
Prasad will be responsible for driving the overall sales of the company’s operations. D Muralidharan, MD, SS International, commenting on Prasad’s appointment, said, “We are one of the leading outdoor companies in Tamil Nadu and have been in the business for more than two decades. We have the sole selling rights of CMBT which is supposed to be the largest bus terminal in Asia. We have been in an expansion mode since last six months. We are now vertically bifurcating our business making new appointments. Siva Prasad has the expertise and skills to manage the business effectively.”
Siva Prasad has three decades of experience spanning business development, team building, operations, etc. He started his career with Uni Ads Private Limited as Sales Executive, then moving on to Andhra Printers where he was Senior Executive- Ad Sales. He has worked with organisations such as Taraka Prabhu Publishers, Living Media India- India Today, Capital Market Publications, Vikatan Group and O3M Directional Marketing.