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Sita Laxmi Narayan Swamy quits ZEEL, headed to Brand Bindass as Marketing Head

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Sita Laxmi Narayan Swamy quits ZEEL, headed to Brand Bindass as Marketing Head

After a stint of almost two years, Sita Laxmi Narayan Swamy, Network Marketing Head of Zee Entertainment Enterprises Ltd., has put in her papers. She completes her notice period this week. Following this, Swamy would assume her new responsibility at Brand Bindass as Marketing Head for their entire gamut of activities – TV, mobile, web, consumer products and retail. Swamy would be reporting to Zarina Mehta, CEO, Brand Bindass.

Speaking on the development, Mehta said, “I am delighted that Sita would be joining us soon. I always try and work with people I can learn something from, and I think there is a lot that I will learn from Sita. She would be looking after the marketing of all the Bindass ventures, and I am already looking forward to the kind of work that we would be doing.”

Swamy joined ZEEL in November 2005, prior to which, she was with JWT for 17 years. At JWT, she worked on brands across categories and across JWT offices in India as part of the client servicing function. At ZEEL, she looked after all the channels of the Network.

Brand Bindass is a media entity targeting the youth segment. The entity has already launched two channels – a youth Hindi GEC, and a Hindi movie channel. It has also begun its web and mobile initiatives.


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