Sita Laxmi Narayan Swamy has put in her papers at Bindass after a five-month stint there. As Marketing Head, Swamy was responsible for an entire gamut of activities involving TV, mobile, web, consumer products and retail at Brand Bindass. She was reporting to Zarina Mehta, CEO, Brand Bindass.
Confirming the development, Swamy said, “It is true that I have put in my papers at Brand Bindass. I have been at Bindass for just five months, so it’s too short to comment on my experience working for the brand. As for where I am headed, I am watching the space, and at the moment would take a break for a while.”
Swamy had joined Brand Bindass in October 2007, prior to which she was with ZEEL as Network Marketing Head for two years, where she was looking after all the channels of the Network.
Before ZEEL, Swamy was associated with JWT for 17 years, where she had worked on brands across categories and across JWT offices in India as part of the client servicing function.
Brand Bindass is a media entity targeting the youth segment. The entity has already launched two channels – a youth Hindi GEC, and a Hindi movie channel. It has also begun its web and mobile initiatives.