Top Story

e4m_logo.png

Home >> People Movement >> Article

Sita Laxmi Narayan Swamy quits Bindass as Marketing Head

18-March-2008
Font Size   16
Sita Laxmi Narayan Swamy quits Bindass as Marketing Head

Sita Laxmi Narayan Swamy has put in her papers at Bindass after a five-month stint there. As Marketing Head, Swamy was responsible for an entire gamut of activities involving TV, mobile, web, consumer products and retail at Brand Bindass. She was reporting to Zarina Mehta, CEO, Brand Bindass.

Confirming the development, Swamy said, “It is true that I have put in my papers at Brand Bindass. I have been at Bindass for just five months, so it’s too short to comment on my experience working for the brand. As for where I am headed, I am watching the space, and at the moment would take a break for a while.”

Swamy had joined Brand Bindass in October 2007, prior to which she was with ZEEL as Network Marketing Head for two years, where she was looking after all the channels of the Network.

Before ZEEL, Swamy was associated with JWT for 17 years, where she had worked on brands across categories and across JWT offices in India as part of the client servicing function.

Brand Bindass is a media entity targeting the youth segment. The entity has already launched two channels – a youth Hindi GEC, and a Hindi movie channel. It has also begun its web and mobile initiatives.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign