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Simi Sabhaney joins Dentsu Communications as CEO

16-January-2014
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Simi Sabhaney joins Dentsu Communications as CEO

Dentsu India Group has announced the appointment of Simi Sabhaney as Chief Executive Officer of Dentsu Communications. She takes charge from Arijit Ray, who will now lead New Business Development at Dentsu India Group.

Before joining Dentsu India Group, Sabhaney was with Ogilvy India, where she was President - Bangalore and Chennai. Of her total industry experience of over 24 years, she has spent over 23 years at Ogilvy and has worked on diverse categories such as lifestyle, FMCG, services, social sector as well as realty and on several accounts, including Unilever’s F&B brands, Cadbury, Titan, Madura Garments, ITC Foods, SABMiller, The Hindu and many more. Her journey in O&M took her from Account Executive to President. While she was primarily based out of Ogilvy’s Bangalore office, Sabhaney also spent around four years in Ogilvy’s Mumbai office, where she worked on Unilever and Cadbury.

She will be based out of Dentsu Communications, Bangalore office and her mandate is to spearhead and strengthen the team and take DCPL to new heights of success.

Welcoming Sabhaney into the Dentsu India Group, Rohit Ohri, Executive Chairman, Dentsu India Group said, “It’s been great going for us at Dentsu Communications. I’m looking to Simi to now lead the agency into its next phase of growth. Simi’s vast experience on diverse categories will truly add value to our client’s brands and businesses. I love her passion for the business. This passion, I believe, is what will take Dentsu Communications to newer heights.”

On joining Dentsu Communications, Sabhaney said, “Half an hour into my meeting with Rohit and I had made up my mind. I am ready to take the plunge and experience the unknown. I am ready for the adrenalin rush. I look forward to nurturing, consolidating and growing both internal and external relationships.”

Meanwhile, Arijit Ray will be working closely with Rohit Ohri to plan and implement new business development strategies for the group. Commenting on Ray’s move to the Dentsu India Group, Ohri said, “Arijit has been a great partner to me in Dentsu’s new exciting journey in India. I now wish to leverage his strengths in new business development for the entire group. I wish him all the luck in his new role.”

On his new role, Ray said, “It was a pleasure working with Rohit and the journey across the last 20 months to grow Dentsu Communications across offices into the largest agency of the Dentsu India Group has been incredible. I now look forward to working closely with him to spearhead the New Business Acquisition strategy and efforts of Dentsu India Group. I wish Simi a great innings with Dentsu. With her vast experience on brands, I am sure she will leverage the momentum to chart out the next phase of growth for Dentsu Communications.” 

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