Sidharth Parashar, who has been with GroupM for three and a half years, has been promoted as GroupM’s Investment Services Director for North region. Prior to his elevation, he was Investment Director with GroupM’s Central Trading Group (CTG).
In his new role, Parashar will look after the buying for all the agencies of GroupM in the northern region, which includes Mindshare, Maxus, Mediaedge:cia and Mediacom.
Confirming the development, Parashar said, “I am looking forward to contributing to the GroupM’s vision of setting best buying practices in the industry.”
He has earlier worked with Universal McCann, Madison and Mudra’s Optimum Media Solutions.