Shyam Shanker is stepping down as President of India Media Exchange, the media negotiation unit formed in 2007 to leverage Publicis Groupe Media’s assets of Starcom MediaVest Group and ZenithOptimedia in India. This was confirmed by Jack Klues, Chairman, Publicis Groupe Media.
Shanker had become President of the operation when it was launched, and is leaving to pursue a new opportunity outside the media industry. He was reporting to Klues and was closely aligned with Ravi Kiran, CEO of Starcom MediaVest Group’s South/South East Asia region.
Kiran said, “Shyam has been instrumental in making India Media Exchange a success and helping us build momentum in the region. He is now off to his next challenge and we wish him well.”
Klues informed that search was underway for a replacement. The search is being led by Kiran, who has said that a number of candidates are already being considered.
Publicis Groupe Media comprises the media operations of Publicis Groupe, encompassing Starcom MediaVest Group and ZenithOptimedia. Publicis Groupe Media is ranked as the world’s second largest media counsel and buying group. It also operates negotiation entities under the Media Exchange platform in several markets, including in India and China, to leverage the collective buying power of the two global media networks to the advantage of their clients.