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Shweta Rathee, AVP-Ad Sales for Sony’s English entertainment channels, quits

Shweta Rathee, AVP-Ad Sales for Sony’s English entertainment channels, quits

Author | Sumita Patra | Thursday, Dec 28,2006 8:43 AM

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Shweta Rathee, AVP-Ad Sales for Sony’s English entertainment channels, quits

Shweta Rathee, AVP-Ad Sales for Sony Entertainment Television’s three channels – AXN, SET PIX and Animax – has put in her papers. She had joined the company in March this year and was looking after the sales of the three channels in the Northern region.

Rathee will be taking up her next assignment in the first week of January 2007, but refused to divulge further details about her next destination. “I am trying something very different, very new and exciting, which you will hear about very soon,” was all she would say.

Commenting on her stint with Sony, Rathee said, “It has been very challenging and really nice to work with a great team. It was a great learning opportunity to work on a strong brand like AXN, a classic English movie channel like PIX, and a youth channel like Animax.”

Rathee began her career in 1996 with Asian Age where she spent around three years. The last position that she had held there was that of Deputy Manager-Sales. After that she moved to STAR as Manager-Ad Sales. She was with STAR for five years.

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