Coca-Cola India is in the middle of an upheaval in the senior echelon, presently. Shripad Nadkarni, VP–Marketing and Sharda Agarwal, Director–Marketing, have put in their papers. Confirming the development, Coke officials share that both Nadkarni and Agarwal will continue till mid-February.
Sharing more on the development, the spokesperson says, “They will continue until next month to handle the transition and complete the campaigns for the year 2005.” The company is still in the process of deciding on suitable replacements.
For Nadkarni, the shift comes after spending over four years with the organisation and for Agarwal, over two years. Interestingly, the two senior marketing professionals have joined hands to set up their own market consultancy firm.
Dwelling on their plans, Nadkarni expresses, “The Indian economy is booming and the market consultancy space is still uncluttered. So, there is huge opportunity there and we thought we should give it a shot.”
He shares that since their duties with Coke are on at least for some more time, it would take the team a couple of months to put their consultancy in place. “Right now there are just two of us,” shares Nadkarni, “But there could be a partner going further.”
About the stint with Coke, he states, “Coke is virtually a part of me and will always be. We have worked with a great marketing team and we got an award to prove that. It has been great but at some time one has to do something on his or her own and now is the time for us.”
Our typical marketing budget is usually 10 per cent of the topline spend